The last few weeks have been a difficult time for the major supermarkets in the media. You may have noticed in the national papers extracts from a Which? report that found shoppers who were buying consumable and perishable items from the supermarkets over the Internet were finding that, in some cases, the items arrived within just one day of their 'use by' date! An investigation by Which? revealed that, on average, groceries chosen online had a considerably shorter shelf life than those purchased in-store.

Subsequently there were further newspaper accusations that supermarkets were 'profiteering' after it emerged that some of them are increasing their delivery charges for online orders in the run up to Christmas.

Whilst we fully understand the supermarkets trying to ensure they sell as much of their stock as possible and, in turn, increase their profit margin, we can assure you that BritShopS operate totally differently. As you can see from our Fair Price Policy we have individual arrangements with each of our suppliers which means we can be much more flexible with our prices. It also means that we are not constantly changing our prices to profit from differing market trends. Our prices only change when our producers need to increase their prices due to increased production costs. Indeed we will never 'dominate' our suppliers in the way the supermarket chains do. The producers set the prices, not us. All too often we hear in the news that producers are forced out of business as the big supermarkets drive the wholesale prices down to below production cost levels. BritShopS will never follow that path. You may find yourself paying slightly more for our products as a result but we believe that the paying public feels the same way that we do -- We buy quality British products so that you can buy quality British products.

We also do not change our delivery prices depending on the season, our delivery prices remain constant, only changing when the delivery costs to us change.

BritShopS hold minimum quantities of products in stock. Whilst this means that it takes slightly longer to deliver some products, you can be assured that they are as fresh as can be.